CREATE NEW CLIENTS THROUGH CYCLE AND ECO PT TOURS

Have you asked yourself “Why do out clients get in plateaus?” generally through lack of variety and stimulation both mentally and physically. As trainers, coaches and Gym Owners we are no different to this scenario so I challenged myself and created a 6 night/ 7 day Wine, Adventure and Cycle Tour(trust me when dealing with the consumer mentioning “wine” as a marketing medium gets their attention first, the cycle is a by-product).

By offering the tour through Inspires current client group the first tour eventuated, and has grown considerable from there to a much bigger group of new clients. As part of this package a 3 month cycle training package is provided complimentary, this allows each person (and family and friends) to participate, gets them more active using the friendly bikeways(and coffee and breakfast after the ride) in our local area and beyond gets them fitter and healthier and is not “exercise” focused because it does not have that perception. As a gym owner it is the perfect platform to forge and develop clients and new clients, and for personal trainers nothing is more ‘personal’ than

How inspiring!

 a tour.

You may be asking now that is great getting our current set of clients into doing something similar but how do we get it to grow from there. One of the marketing strategies Inspire used was to offer a spot on one of next years tours as a Prize with Bicycle Queensland in the Brisbane to Gold Coast 100km Cycle Ride in October 2009, with 10,000 cyclists participating that is a great opportunity to expand your database and expand your reputation in the community.

“Envisage scenery of momentous mountains, vivacious valleys, wicked wineries, Queenstown-where adventure meets daring and Dunedin announces itself to not only the steepest street in the world, but also a city steep in tradition, architecture and culture.

That is the “Inspire Wine, Adventure and Cycle Tour” to the gorgeous Central Otago of New Zealand.

The secrets will be revealed and the history will be told, wineries will be visited, cycle trails over 150km and 3 days will be achieved (with a 3 month cycle training lead up provided complimentary), Queenstown will allow you to go the gondola for the laid back, hit the bungy for the leap of faith, skim the Shotover Jet for the Speed adrenalin or Skydive for the seriously adventurous.

This tour will create history as one where adventure meets eco, health and fitness meet culture and tradition and scenery which will make you realise how beautiful Mother Nature is.”